Contents

The AMU Handbook

Search any procedure, checklist or rule. Full text of every book and SOP is indexed.

110 entries

1. Book 1Management & GovernancePurpose, operating principles and organizational responsibility.
2. Book 2Business EstablishmentCorporate setup, trademark and digital asset control.
3. Book 3Product DevelopmentProduct specification control and master sample approval.
4. Book 4ManufacturingManufacturer approval, production orders and production control.
5. Book 5Quality ControlBatch release decisions and non-conforming product handling.
6. Book 6Import & LogisticsPre-shipment documentation checks and shipment tracking.
7. Book 7WarehouseReceiving, FEFO stock rotation and inventory counting.
8. Book 8AMU Experience BoxThe premium box as a measurable marketing asset.
9. Book 9Online SalesWebsite order flow, product pages, order processing, picking and dispatch.
10. Book 10Customer ServiceChannels, response standards and complaint flow.
11. Book 11Satisfaction & Return PolicyThe AMU Customer Satisfaction Guarantee and refund process.
12. Book 12MarketingSix channels: doctors, nutritionists, gyms, influencers, corporate, digital.
13. Book 1330-Day Customer JourneyAcquire, educate, support, retain, refer.
14. Book 14Sales ManagementChannel codes and the numbers management must know.
15. Book 15Pricing & DiscountControlled price list and promotional approval.
16. Book 16FinanceDaily reconciliation and supplier payment control.
17. Book 17Daily OpeningHow to start every working day.
18. Book 18Daily RunningWhat happens throughout the operating day.
19. Book 19Daily ClosingHow to close every day, plus the daily management report.
20. Book 20Incident & EmergencyIncident types and the product recall procedure.
21. Book 21KPI & Management DashboardThe weekly management review metrics.
22. Book 22Weekly ManagementThe weekly AMU Operations Meeting agenda.
23. Book 23Monthly ManagementThe monthly review questions.
24. Book 24Franchise ReadinessProve the model before franchising.
25. Book 25AMU Franchise ModelKiosk, boutique, store and territory formats.
26. Book 26Franchise ApplicationFrom inquiry to launch.
27. Book 27Franchise LocationLocation review before approval.
28. Book 28Franchise TrainingMandatory pre-opening training subjects.
29. Book 29Franchise OpeningSeven stages from T-60 to opening day.
30. Book 30Franchise OperationsApproved-only operating standard.
31. Book 31Franchise AuditHead office audit scope and scoring.
32. Book 32Franchise TerminationGrounds and closure procedure.
33. Book 33Business Suspension / ClosureTen phases to close an AMU operation completely.
34. Book 34Required AMU FormsThe controlled template register (AMU-F01 to AMU-F28).
35. SOP AMU-001Business Start-Up & Launch AuthorizationNo commercial operations until legal, product, operational, financial and compliance readiness is proven.
36. SOP AMU-002Brand ControlConsistent brand look and communication everywhere.
37. SOP AMU-003Trademark ManagementCentralized trademark register per market.
38. SOP AMU-004Product Master FileOne controlled master file per product (AMU-DC-001).
39. SOP AMU-005Japan Manufacturer SelectionWeighted supplier due-diligence scoring.
40. SOP AMU-006Manufacturing Agreement ControlContract must cover formula ownership through dispute handling.
41. SOP AMU-007Production ForecastingAvoid both stock-out and excess inventory.
42. SOP AMU-008Purchase OrderCommercial, product, logistics and quality content plus approval chain.
43. SOP AMU-009Production Start ApprovalVerification checklist before the manufacturer starts.
44. SOP AMU-010Raw Material ControlIngredient-level traceability records.
45. SOP AMU-011Production Batch ControlUnique batch identity and full batch record.
46. SOP AMU-012Quality Check During ProductionSeven in-process inspection points.
47. SOP AMU-013Final Batch ReleaseFinished production does not automatically mean saleable product.
48. SOP AMU-014Export From JapanDocuments to confirm before shipment.
49. SOP AMU-015UAE Receiving & CustomsDaily clearance monitoring with standard status codes.
50. SOP AMU-016Warehouse ReceivingNew stock enters a receiving zone before becoming available.
51. SOP AMU-017Stock Location ControlCoded warehouse positions, e.g. A-01-03.
52. SOP AMU-018Experience Box Assembly & QCDedicated clean station, approved bill of materials, two-person verification.
53. SOP AMU-019Experience Box Marketing TrackingUnique channel-coded box IDs and conversion funnel maths.
54. SOP AMU-020Website OperatingDaily e-commerce checks; checkout failure is a Priority 1 incident.
55. SOP AMU-021New OrderOrder verification and standardized status set.
56. SOP AMU-022Customer CommunicationImmediate post-purchase confirmation.
57. SOP AMU-023Customer Onboarding & JourneyMove the buyer into the AMU Customer Journey Program.
58. SOP AMU-024AMU Professional Partner NetworkFour partner categories with unique partner IDs.
59. SOP AMU-025Partner OnboardingLead to monthly review.
60. SOP AMU-026Doctor & Clinic ProgramCredible professional education, not paid medical promises.
61. SOP AMU-027Nutritionist ProgramPartner account, training and referral tracking.
62. SOP AMU-028Gym & Trainer ProgramSampling, challenges and trainer referral codes.
63. SOP AMU-029Influencer SOPPre-approval of content and commercial KPI, not views alone.
64. SOP AMU-030Marketing Campaign ApprovalCampaign ID, campaign file and the golden marketing rule.
65. SOP AMU-031Customer Service OperationsChannels, the six-step service rule, required information and case priority levels.
66. SOP AMU-032WhatsApp Customer ServiceProfessional greeting, prohibited statements and the standard WhatsApp workflow.
67. SOP AMU-033Customer FAQ ControlOne official AMU Customer Knowledge Base; staff answer from approved information only.
68. SOP AMU-034Complaint ManagementCase numbering, the complaint process and complaint categories for trend analysis.
69. SOP AMU-035Product Quality ComplaintEvidence to collect and how Quality decides between an individual and a batch issue.
70. SOP AMU-036Adverse Event / Health Concern EscalationNever dismiss a health complaint: record, escalate, preserve batch data, report as required.
71. SOP AMU-037Customer Satisfaction GuaranteeSatisfaction / money-back guarantee — never a guaranteed weight-loss claim.
72. SOP AMU-038Return AuthorizationNo returned product enters inventory without a Return Authorization Number.
73. SOP AMU-039Returned Product ControlReturned stock goes to RETURNED — HOLD; Quality decides disposition.
74. SOP AMU-040Refund ApprovalAuthority levels for refunds and the mandatory refund record fields.
75. SOP AMU-041Refund Fraud PreventionWarning signs of refund abuse and how to handle suspicion correctly.
76. SOP AMU-042Delivery ManagementApproved delivery partners and courier evaluation criteria.
77. SOP AMU-043Dispatch Cut-OffOfficial daily cut-off time and honest same-day service claims.
78. SOP AMU-044Failed DeliveryFailure reasons and the reattempt procedure before returning to AMU.
79. SOP AMU-045Delivery DamageHandling courier damage, claims recovery and monthly courier performance review.
80. SOP AMU-046Finance Daily ControlDaily reconciliation set and the orders-to-payments formula.
81. SOP AMU-047Daily Sales ReportRequired daily sales fields, pulled automatically where possible.
82. SOP AMU-048Expense ApprovalMandatory expense documentation and budgeted / unbudgeted / capital approval tiers.
83. SOP AMU-049Cash ManagementMinimize uncontrolled cash; COD collection, counting and deposit control.
84. SOP AMU-050Profitability ReportMonthly waterfall from revenue to contribution / operating profit.
85. SOP AMU-051Staff RecruitmentStaff Requisition contents and approval before any recruitment starts.
86. SOP AMU-052Staff OnboardingDay 1, Week 1 and competency assessment before independent work.
87. SOP AMU-053Staff Access ControlLeast-privilege access by role and immediate removal on departure.
88. SOP AMU-054Staff Performance ManagementMeasurable KPIs per position across service, warehouse, marketing and e-commerce.
89. SOP AMU-055Daily Opening ProcedureDepartment-by-department opening checklist ending in OPEN — OPERATIONS READY.
90. SOP AMU-056Daily Operating ControlThe minimum live operations dashboard department heads monitor during the day.
91. SOP AMU-057Daily Closing ProcedureEnd-of-day checklist across all departments ending in DAY CLOSED.
92. SOP AMU-058Weekly Management ReviewStructured weekly meeting focused on decisions, with owner and due date per action.
93. SOP AMU-059Monthly Business ReviewThe eleven questions the monthly report must answer, from revenue to franchise readiness.
94. SOP AMU-060Management KPI DashboardCentral KPI dashboard, traffic-light system, daily report format and weekly CEO dashboard.
95. SOP AMU-061Cybersecurity & Password ControlCompany-owned accounts, minimum security standards, prohibited practices and departure checklist.
96. SOP AMU-062Customer Data ProtectionLegitimate-purpose data use, access restriction, retention and marketing consent evidence.
97. SOP AMU-063Website DowntimeTriggers, HIGH priority response procedure and the approved alternative sales channel.
98. SOP AMU-064Payment Gateway FailureSymptoms, the payment incident flow and the never-double-charge rule.
99. SOP AMU-065Inventory Shortage / StockoutGreen / amber / red early warning levels and the stockout response.
100. SOP AMU-066Manufacturer or Supplier FailureFailure types, impact assessment and approved backup supplier contingency.
101. SOP AMU-067Product Recall SOPThe eight recall levels from initial alert to management-approved closure.
102. SOP AMU-068Crisis ManagementCrisis team composition and the nine-step crisis process.
103. SOP AMU-069Negative Social-Media IncidentWhat staff must never do publicly, plus the response flow and viral escalation.
104. SOP AMU-070Business Continuity PlanCritical business functions and the continuity matrix of approved alternatives.
105. SOP AMU-071Emergency ManagementPhysical emergencies, safety-first priority order and required staff instructions.
106. SOP AMU-072Document ControlControlled document header fields and document status lifecycle.
107. SOP AMU-073Internal AuditAudit areas, frequency, finding levels and the audit-to-closure process.
108. SOP AMU-074CAPA — Corrective & Preventive ActionCorrective vs preventive action, a worked example and the mandatory CAPA record.
109. SOP AMU-075Management Approval MatrixFive authority levels, the escalation matrix, risk register and control philosophy.
110. SOP AMU-076–107Franchise Master SOP — RoadmapPlanned scope of the AMU Franchise Master SOP, taking AMU from an online-first brand to a controlled franchise network.