SOP AMU-030 · Part 2
Marketing Campaign Approval
Campaign ID, campaign file and the golden marketing rule.
Every campaign receives a Campaign ID, e.g. AMU-CAMP-2026-001.
Campaign file contains:
- Objective
- Audience
- Budget
- Platform
- Creative
- Offer
- Claims
- Start / end date
- Tracking
- Expected KPI
- Actual result