Book 13 · Part 1
30-Day Customer Journey
Acquire, educate, support, retain, refer.
The objective is not to sell once. The objective is:
Acquire
Educate
Support
Retain
Refer
- Day 0 — Order confirmation
- Day 1 — Welcome; explain correct preparation
- Day 3 — Check usage experience
- Day 7 — Customer-support check
- Day 14 — Education / lifestyle support
- Day 21 — Customer feedback
- Day 28 — Reorder reminder
- Day 30 — Satisfaction review + reorder / referral opportunity