www.amudietcoffee.com
Handbook

Book 8 · Part 1

AMU Experience Box

The premium box as a measurable marketing asset.

The Experience Box is not simply shipping packaging. It is an AMU marketing asset.

The premium AMU Experience Box may contain the approved configuration such as:

  • AMU Diet Coffee sachets
  • Hot coffee cup
  • Cold coffee bottle / tumbler
  • Glass if part of approved package
  • One spoon
  • One small sachet cutter / scissor
  • Product instructions
  • QR registration card
  • Customer welcome card

Additional reusable compartments may eventually hold approved lifestyle/desk accessories. Final contents must be standardized by SKU.

SOP 8.01 — Box Assembly

  1. 1Outer box inspection.
  2. 2Insert protective material.
  3. 3Insert AMU sachets.
  4. 4Insert cup.
  5. 5Insert bottle.
  6. 6Insert spoon.
  7. 7Insert cutter / scissor.
  8. 8Insert printed material.
  9. 9Insert QR card.
  10. 10Close box.
  11. 11Apply tracking number.
  12. 12Final quality inspection.
  13. 13Seal.
  14. 14Dispatch.

SOP 8.02 — Box Tracking

Every promotional Experience Box carries a unique QR/referral code. The CRM should know:

Box
Recipient
Marketing channel
Partner
Date
Conversion
Repeat purchase