Book 8 · Part 1
AMU Experience Box
The premium box as a measurable marketing asset.
The Experience Box is not simply shipping packaging. It is an AMU marketing asset.
The premium AMU Experience Box may contain the approved configuration such as:
- AMU Diet Coffee sachets
- Hot coffee cup
- Cold coffee bottle / tumbler
- Glass if part of approved package
- One spoon
- One small sachet cutter / scissor
- Product instructions
- QR registration card
- Customer welcome card
Additional reusable compartments may eventually hold approved lifestyle/desk accessories. Final contents must be standardized by SKU.
SOP 8.01 — Box Assembly
- 1Outer box inspection.
- 2Insert protective material.
- 3Insert AMU sachets.
- 4Insert cup.
- 5Insert bottle.
- 6Insert spoon.
- 7Insert cutter / scissor.
- 8Insert printed material.
- 9Insert QR card.
- 10Close box.
- 11Apply tracking number.
- 12Final quality inspection.
- 13Seal.
- 14Dispatch.
SOP 8.02 — Box Tracking
Every promotional Experience Box carries a unique QR/referral code. The CRM should know:
Box
Recipient
Marketing channel
Partner
Date
Conversion
Repeat purchase