Book 12 · Part 1

Marketing

Six channels: doctors, nutritionists, gyms, influencers, corporate, digital.

AMU marketing is built around trust + premium experience + education + measurable referrals.

Channel 1 — Doctors & Clinics

Provide professional product information. Do not ask medical professionals to make claims they cannot substantiate. Give each approved partner a referral identity.

Boxes supplied
Leads
Orders
Repeat customers

Channel 2 — Nutritionists & Dietitians

Create an AMU Professional Partner Kit containing:

Product profile
Ingredients
Approved product information
Preparation guide
FAQ
Referral QR
Customer education material
Terms of partnership

Channel 3 — Gyms & Trainers

Sampling
Member introduction
30-day wellness challenge
Trainer referral
Gym-specific QR
Corporate / member offer

Channel 4 — Influencers

No uncontrolled influencer claims. Each influencer receives a written brief stating:

What can be said
What cannot be said
Disclosure requirements
Approved content
Unique tracking code
Required deliverables
Reporting

Channel 5 — Corporate Wellness

Companies
Executives
Office wellness programs
Employee benefit programs
Corporate gifting

Premium experience boxes can be used for decision-makers and corporate demonstrations.