Book 14 · Part 1
Sales Management
Channel codes and the numbers management must know.
Every sales channel must have a separate code:
- WEB
- DOCTOR
- NUTRITION
- GYM
- INFLUENCER
- CORPORATE
- FRANCHISE
- OTHER
Management must know:
- Revenue by channel
- Cost per acquisition
- Conversion rate
- Repeat rate
- Refund rate
- Average order value
- Gross margin
- Partner performance