SOP AMU-001 · Part 2
Business Start-Up & Launch Authorization
No commercial operations until legal, product, operational, financial and compliance readiness is proven.
1. Purpose
To ensure AMU Diet Coffee does not start commercial operations until all mandatory business, product, operational, financial and compliance requirements are ready.
2. Scope
- UAE head office
- Online business
- Warehouse
- Marketing team
- Manufacturing partners
- Future retail locations
- Future franchises
3. Responsibility
- Managing Director: final approval
- Compliance Manager: regulatory approval
- Finance Manager: banking / payment readiness
- Operations Manager: operational readiness
- E-Commerce Manager: website readiness
Step 1 — Establish Legal Entity
- Company name
- Business activity
- Trade license
- Registered office
- Authorized manager
- Corporate bank account
- Tax / VAT requirements
Step 2 — Protect the Brand
- AMU Diet Coffee name ownership
- Logo ownership
- Trademark application
- Domain registration
- Social-media ownership
- Packaging-design ownership
Step 3 — Approve Product
- Final formula
- Manufacturer
- Ingredient specification
- Sachet size
- Box quantity
- Packaging artwork
- Label
- Batch coding
- Shelf life
- Required testing
Step 4 — Establish Supply Chain
Japan manufacturer
Export documentation
Freight partner
UAE clearance
Warehouse
Inventory system
Order fulfilment
Courier
Step 5 — Establish Online Platform
- Website live
- Mobile responsive
- Product pages approved
- Checkout working
- Payment gateway working
- Email confirmation working
- WhatsApp connected
- Terms available
- Privacy policy available
- Return policy available
- Tracking working
Step 6 — Test Complete Order
Website visit
Order
Payment
Confirmation
Warehouse
Packing
Dispatch
Tracking
Delivery
Follow-up
Step 7 — Launch Authorization
The Managing Director signs AMU-F28 — Commercial Launch Authorization Form. Only then may official sales begin.