SOP AMU-019 · Part 2
Experience Box Marketing Tracking
Unique channel-coded box IDs and conversion funnel maths.
Every Experience Box receives a unique code, e.g. AMU-DR-00027 (DR = Doctor channel).
- NT = Nutritionist
- GY = Gym
- IN = Influencer
- CP = Corporate
- VIP = VIP
- WEB = Website campaign
Example funnel
100 boxes sent
82 registered
51 tried product
28 purchased
17 reordered