Book 11 · Part 1
Satisfaction & Return Policy
The AMU Customer Satisfaction Guarantee and refund process.
AMU can make customer confidence a major selling advantage, but the policy should be legally reviewed before publication.
Position it as an AMU Customer Satisfaction Guarantee rather than promising that every customer will lose a specific amount of weight.
The final period, evidence requirements, opened-product conditions, exclusions, shipping treatment and refund method must be written into the official policy.
SOP 11.01 — Refund Process
- 1Customer requests refund.
- 2Create case.
- 3Confirm purchase.
- 4Confirm policy eligibility.
- 5Record reason.
- 6Request required documentation.
- 7Approve or reject according to written policy.
- 8Notify customer.
- 9Arrange return where required.
- 10Warehouse records return.
- 11Finance processes approved refund.
- 12CRM records outcome.
- 13Management analyses reason.