SOP AMU-060 · Part 3
Management KPI Dashboard
Central KPI dashboard, traffic-light system, daily report format and weekly CEO dashboard.
AMU management should have one central dashboard.
Sales KPIs
- Daily sales
- Weekly sales
- Monthly sales
- Orders
- Average order value
- Conversion rate
Customer KPIs
- New customers
- Repeat customers
- Reorder rate
- Satisfaction score
- Complaint rate
- Refund rate
Marketing KPIs
- Advertising spend
- Cost per lead
- Cost per customer
- Revenue by campaign
- Return on ad spend
- QR conversion
- Experience Box conversion
Partner KPIs — separate performance for
- Doctors
- Nutritionists
- Gyms
- Trainers
- Influencers
- Corporate programs
Operations KPIs
- Order accuracy
- Packing accuracy
- Same-day processing
- Delivery success
- Inventory accuracy
- Stockout rate
Quality KPIs
- Complaints by batch
- Defect rate
- Quarantined stock
- Product incidents
- Supplier deviations
Finance KPIs
- Gross sales
- Net sales
- Gross margin
- Marketing cost
- Logistics cost
- Refund cost
- Operating profit
- Cash position
Management Traffic-Light System
- GREEN — on target
- AMBER — needs attention
- RED — immediate action
AMU Management Daily Report — Recommended Format
- Date / Prepared by
- Sales — orders, revenue, average order value
- Operations — orders dispatched, pending orders, failed deliveries
- Customer Service — queries, complaints, returns, refunds
- Marketing — leads, orders attributed, spend, best campaign
- Inventory — low-stock items, quarantined stock, expiry risk
- Important issues
- Management decisions required
- Tomorrow's priority
AMU Weekly CEO Dashboard
The owner / CEO should be able to understand the company in approximately 10 minutes. The first screen should show:
Revenue
Profitability
Orders
Repeat Rate
Marketing ROI
Cash
Inventory
Complaints
Refunds
Major Risks